[Blog] What’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.

Are you confident in your capture rate for eyewear sales? Think again. It's essential to determine your true frame and contact lens capture rate to accurately assess your performance. In "What's Your True Frame and CL Capture Rate?", recently published in Review of Optometric Business, Dr. Brianna Rhue explores the factors that affect capture rates and provides valuable insights on how to calculate them effectively. Discover why not all patients are potential purchasers, how the pandemic has influenced capture rates, and the importance of tracking communication with patients. Additionally, Dr. Rhue discusses the role of technology in boosting capture rates and provide actionable tips to improve your performance. Get ready to uncover your true capture rate and optimize your eyewear sales strategies.

Read the article here.