[One Focus] What Is Your Eyecare Niche?

What is your eyecare niche? Maybe it's myopia management, or dry eye treatment, or being the best practice in your area. Finding your eyecare niche--doing what you love--moves your practice forward. Your patients will see your passion, your staff will experience your motivation, and your eyecare practice will thrive. If you haven't found your niche, continue to search for it.