[One Focus] How the "Long Game" Creates Long-Term Patient RelationshipsDec 19, 2022
As soon as a patient leaves the exam room, they become a customer. You need to pay attention to how you maximize your practice's long-term value by appealing to your patient as a customer. In retail, this is called the "long game." It's about maximizing the relationship between patient and OD. The "long game" creates long-term patient relationships.