[Blog] How to Create a Better Patient Experience for Your Optometry Practice

Providing a better patient experience for your optometry practice is one of the biggest competitive advantages a practice can have. Rather than compete on price, 66% of businesses compete based on a customer experience.

What is the formula for standing out from the competition? It’s a balance of innovation and customer service. 

What are the steps in curating a better patient experience for your optometry practice?

You guessed it - customer service. When you offer your patients tools to easily view their contact lens Rx or re-order directly from you, you are making it convenient for your patients. In turn, you give your practice the opportunity to capture more sales.

The only way to win a patient contact lens sale is to offer what the online competitors can't - convenience. When patients re-order online they have to enter all their data, payment, have a copy of their Rx, and wait for the verification process. If they don't have their Rx, then they call your practice asking you to email it to them.

Think about how a single portal that requires no data entry could give your patients exactly what they are looking for but can't access anywhere else.