[Blog] How Online Contact Lens Sales Increase Revenue

Online contact lens is nothing new. But online sales are still on the rise. Patients are still looking for a more convenience in ordering. (That’s how online contact lens sales increase revenue!) 

That’s why many patients walk with their contact lens prescriptions. Typically ordering from practices are cumbersome. Patients don’t like having to call, order, and drive to pick up their orders, especially during business hours that often conflict with their own work schedules.

According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."

With the convenience of the online world, it is important to offer your patients ship-to-home options to increase your true capture rate. Remember, distributors can't assess how many patients walk with their Rx or re-order online. But you can with the right online technology.

And there’s a payoff.

Your online contact lens sales increase revenue for your practice.

You Increase Revenue

If you see 500 contact lens patients a year, about 25-35% of them are ordering or re-ordering online. By capturing a fraction of those, you can bring in $2500+ in sales monthly (at $150-$300 per sale). To learn more about your true capture rate, you can utilize an ROI calculator to better understand what business is leaving your practice.

You Free Up Staff

Contact lens ordering and dispensing can take up 15+ minutes per patient. For every 500 orders that is 125+ hours spent simply handling contact lens orders. Cutting down ordering time by automating the process can allow you and your staff to have more valuable time to spend with your patients.