[Blog] Cost Analysis of Contact Lens Sales

Many doctors wonder, What do I really make on contact lenses? What is the cost analysis of contact lens sales?

We've tracked the steps it takes your staff to process a single contact lens order from order to dispense and it is about 15 minutes (if they pick up after the first attempt to remind the patient).

What does it cost you to ship everything home and save 300 hours of staff time a year? Here’s a breakdown of the cost analysis of contact lens sales:

Method #1: Dispensing from office

30% of patients won't re-order from you (200 pts on average) = $50,000 potential lost revenue

10% orders are returned (staff time + shipping costs + 80 orders of lost revenue) = $16,000+ potential lost revenue

300 hours staff time per every 1000 orders (1-2 OD practice) = $5400 processing orders annually 

No option for walking scripts (250 pts on average) = $100,000+ potential lost revenue

Total potential loss for dispensing in office = $170,000+ for a 1-2 OD practice 

Method #2: Shipping orders home with a reminder system to re-order

15-20% orders won't qualify for free shipping = $700 shipping costs annually

Capture 50% of lost re-order revenue + walking scripts = $75,000+ gain in revenue

No more returns = $16,000 gain

Saving of staff time = $5,400+ spent on revenue producing tasks like sales, booking appointments, selling eyewear

Total potential gain for shipping all orders home = $95,000+ annually for a 1-2 OD practice