[Blog] Auto-Reminders to Increase the Cash Flow of Your Practice

blog Sep 16, 2022

One easy way to market to your patients is to send an auto-reminder when they are due to re-order their contact lenses. Thinking of your practice first—an email or text—can help you increase the cash flow of your practice.

While it might not feel like it, most patients would actually prefer to order from their eye doctor - they just don't have an easy way to access ordering. 

Most patients order their lenses at night—when your practice is closed. That’s one barrier.

Another barrier is the assumption they have to call, order, and come pick up their order at your practice—all during business hours that often conflict with their own work schedules.

Our online, on-demand world has created patient expectations of ease and speed for purchasing contact lenses. According to Jobson Optical Research's Contact Lens Insight Survey, 55.2% of patients who order online cited it was "just easier to purchase online."

It is important to offer your patients ship to home options to increase your true capture rate—and to increase the cash flow of your practice. 

How many orders can your practice expect when offering online sales?

It has been reported 25-35% of patients re-order their contacts online. By offering auto-reminders, and an easy way to order from your practice - you only have to capture a fraction of those sales to boost your revenue stream.

Ten sales a month can bring $1,500+ in sales monthly. To learn more about your true capture rate, you can utilize our ROI calculator to better understand what business is leaving your practice.